Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals.
The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it.
But with all this new technology at our disposal, aspiring marketers have lost sight of the basics.