Imagine you own a big e-commerce website that sells watches in bulk. Your company is called Batch Watch — it’s your baby. One of the biggest assets the company has is the data it collects on vendors, its products, and customers.
When you started the company, you didn’t have much cash to spend on an expensive database program, so you took the first inexpensive option that came your way. Unfortunately, this means your data is not well-modeled, and you’re not really sure how that initial data program’s technical skeleton is structured.